This project transforms Nike’s iconic campaign into a cyberpunk-inspired vision, where sport meets neon-lit futurism. The process included moodboard creation and creative direction, the generation of lifelike athletes styled in Nike gear, and the design of cinematic urban settings glowing with blue, pink, and purple neon. Through editorial image production, a mix of close-up action shots (laces, strides, water splashes) and wide atmospheric frames were created to showcase energy and movement. Animation and effects such as rain, reflections, and shifting neon light add depth and motion, while cinematic editing shaped the visuals into a bold campaign reel.
The result is ready-to-use social media content that reimagines It as a futuristic, immersive brand experience, full of raw power and high-tech intensity.
